About

Engaging customers. Engaging employees.
Most business leaders consider engagement as an essence for their strategy.

When it comes to execution, the culture eats the strategy for breakfast. Ever so often.

Actedge works with organizations to execute customer engagement and acquisition strategies.
Customer engagement is using a mix of face-to-face interactions, media outreach, and online networking approaches, best known as Social Media.

ArnoHesse.aeArno Hesse formulated and executed market strategies over the past 20 years. Market entries. Re-positioning. Segmentation. Launches. Organic Growth. Mergers. He has come to realize that the so-called soft issues are often hardest to master, and now applies innovative approaches to manage culture change in strategic transformations.

For the past three years, Arno has worked with Union Bank, a California-based bank with over $60 billion in assets, part of Mitsubishi UFJ Financial Group, a top 10 global bank. As Executive Vice President for Retail Marketing and Segments, he lead Product Management, Customer Experience Management, and Marketing. During these years, the banks retail operation was chartered to transform itself from a focus on accounts to a customer-oriented organization. With a solid eye on customer needs, Union Bank has weathered the credit crisis better than its peers and has emerged in a stronger position.

Previously, Arno has achieved market successes for companies in financial services, telecom, media/publishing, high-tech manufacturing, and enterprise software.
His clients include: Siemens, Texas Instruments, Wells Fargo, Guidant Corporation, Hitachi, Sabre, Fireman’s Fund Insurance, Deutsche Telekom, Wachovia/FirstUnion, Commerzbank, Island Insurance, USPS, Telecom Italia, Intellectual Ventures, Memec Electronics, National Semiconductor.

With Actedge, Arno Hesse works with partners in technology and agencies on the execution of market and customer strategies, while building and changing the company culture to sustain the transformation.